Cute heart bra with funny tomatoes

Welcome to the lace apron!

Expert Bra Fitting & Thoughtful Lingerie

The Lace Apron is a bra fitting and lingerie care brand dedicated to helping women feel supported – literally and emotionally.
Through Well Held, our professional bra fitting service, we offer personalized, one-on-one fittings designed to help you understand your body, your size, and what true comfort actually feels like.

Hi, I’m Molly a bra fitter, lingerie industry insider, and your new Bra Bestie! I help women stop guessing their bra size and start feeling supported, confident, and well held.

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what is

Well Held ?


Well Held is The Lace Apron’s signature bra fitting experience, created for women who are tired of guessing their size & settling for discomfort. Every Well Held fitting is educational, collaborative, and entirely judgment-free, focused on finding what truly fits your body rather than forcing you into a number.

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What to expect from a well held bra fitting

01.

One-on-one fitting by Molly

02.

Guidance on shape, support, and comfort

03.

Access to curated a selection of pre-loved lingerie

04.

Leaving informed, comfortable & confident

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Notes on comfort, confidence, and the pieces that actually make a difference—because feeling good shouldn’t be complicated.

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