Cute heart bra with funny tomatoes

Welcome to the lace apron!

Expert Bra Fitting & Thoughtful Lingerie

The Lace Apron is a bra fitting and lingerie care brand dedicated to helping women feel supported—literally and emotionally.

Through Well Held, our professional bra fitting service, we offer personalized, one-on-one fittings designed to help you understand your body, your size, and what true comfort actually feels like.

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introducing….

Well Held


Well Held is The Lace Apron’s signature bra fitting experience—created for women who are tired of guessing their size, settling for discomfort, or feeling overwhelmed while shopping for bras. Every Well Held fitting is educational, collaborative, and entirely judgment-free, focused on finding what truly fits your body rather than forcing you into a number.

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What to expect from a well held bra fitting

01.

One-on-one fitting by a certified bra fitter

02.

Guidance on shape, support, and comfort

03.

Access to curated a selection of pre-loved lingerie

04.

Leaving informed, comfortable & confident

the Top Drawer

Notes from the Blog

1.

Welcome to the lace apron!

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2.

Homemade Vodka Sauce & Meatballs

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3.

The Perfect Spring Granola

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From the Top Drawer

A weekly edit of fit advice, lingerie care, and well-considered support.

Notes on comfort, confidence, and the pieces that actually make a difference—because feeling good shouldn’t be complicated.

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